Robert Nellis
Robert is a Senior Lead Consultant for Catapult Systems and blogs about a wide range of topics around Microsoft technologies including SharePoint Solutions, Business Strategy, Marketing Strategy, Search Engine Optimization, Records Management, and Project Management.
Mar 042011

Search Engine Optimization | An active backlinking strategy is not evil!

Any company looking to participate in a Search Engine Optimization effort understands right away that it's a balance among good quality content, internal linking, and links back to your content from outside sources that make up the parts of the se ...[Read more]
Published: 3/4/2011  11:18 AM | 0  Comments | Categories: SEO, Social Media

Feb 282011

Social Media | Improving engagement through #hashtag Twitter chat sessions

I was recently invited to a Twitter targeted chat session (hashtag chat). I had never been a part of these types of Twitter interactions, but I must say that it was quite interesting and intriguing. I say it was targeted because there was a guest ...[Read more]
Published: 2/28/2011  12:26 PM | 2  Comments | Categories: Social Media

Feb 242011

Social Media | Rules of Social Media

I recently came across a blog article titled "Is Social Media right for your business", but I think that it should have been titled, "The rules of Social Media". In this article, they detail 6 dos and don'ts when it comes to ...[Read more]
Published: 2/24/2011  12:58 PM | 1  Comment | Categories: Social Media

Feb 212011

Social Media | Top 10 reasons every business should engage in social media

I have had a number of conversations lately with business owners and professionals who do not see the value in investing in social media. To me, this is amazingly short-sighted. All of the social media channels that you know and use on a regular b ...[Read more]
Published: 2/21/2011  1:32 PM | 2  Comments | Categories: Social Media

Feb 102011

Social Media | Twitter – What’s it good for?

I'm embarrassed to admit that I am a very late adopter to Twitter. In fact, I opened my first account about 2 weeks ago. What motivated me to join the world of Twitter was when I saw the story on financial news that several companies including Fac ...[Read more]
Published: 2/10/2011  10:56 AM | 2  Comments | Categories: SEO, Social Media

Feb 022011

Search Engine Optimization | TIP: Don’t Forget Image properties

I was recently reviewing a site for a friend of mine to look for ways to optimize for SEO in addition to some usability recommendations and I came across one optimization which often gets overlooked, but shouldn't. In this case, there were a number ...[Read more]
Published: 2/2/2011  10:17 AM | 0  Comments | Categories: SEO

Feb 012011

Search Engine Optimization | Search Engine Optimization Tools

In previous posts, I have detailed many considerations and tips around search engine optimization and how to devise a strategy from content optimization to link building. To help in these efforts, I wanted to share a few tools that I use daily for ...[Read more]
Published: 2/1/2011  2:20 PM | 0  Comments | Categories: SEO

Feb 012011

SharePoint 2010 Records Management | SharePoint 2010 closer DoD 5015.02 Certification

It was recently reported that Microsoft is partnering with OpenText to make SharePoint 2010 DOD 5015.02 compliant. This is huge because the lack of compliance is one of the last barriers that are preventing companies (especially those in the pu ...[Read more]
Published: 2/1/2011  12:20 PM | 0  Comments | Categories: Records Management

Jan 282011

SharePoint 2010 Records Management | Top 10 reasons to use SharePoint as your records management solution

Microsoft SharePoint has earned a very strong reputation as the enterprise-level document management tool of choice for organizations of all sizes. By some accounts, more than 17,000 organizations use SharePoint today in some capacity. It is in th ...[Read more]
Published: 1/28/2011  2:06 PM | 1  Comment | Categories: Records Management, Document Management, Search

Jan 242011

SharePoint 2010 Records Management | Decoupling Retention Schedule from Content Types

There are very few solutions that have more of an impact on the business than Records Management. Records Management involves the identification, management, and disposition of business records. Proper management of these assets is essential to ma ...[Read more]
Published: 1/24/2011  1:27 PM | 0  Comments | Categories: Records Management

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