The Long Wow!
The Long Wow is a means to achieving long-term customer loyalty through systematically impressing your customers again and again. Going a step beyond just measuring loyalty, the Long Wow is a holistic approach to fostering and creating awesome human experiences. Hope you were able to join our webcast today. We wanted to provide the presentation and a free template for you to use. Have fun!!
- You can download the presentation here: 2011 Catapult Long Wow.pdf
- Customer Journey Map Template here: customerjourneymap.pdf
Shout out to Adaptive Path for coining the term "The Long Wow" and all of the other ideas that they have contributed to the art and science of User Experience and User-Centered Design over the last many years.
For more information about Customer Journey Mapping and Design Thinking, this book is fantastic: “Designing for Growth: A Design Thinking Toolkit for Managers” by Tim Ogilvie and Jeanne Liedtka