Sam Goodner Archive  rss

Beware of discounting pitfalls during downturn

It’s tempting to discount your prices to keep sales as high as possible during a recession, but doing so can have a long-term negative affect on your organization.    Find out why and what other alternatives you have at your disposal by reading my column in the Business Journal. 

The Power of Focus

I believe the secret to success in business is just “one thing,” and that one thing is different for every business.  Read my ABJ Entrepreneur Column to find out more.